Strong brands survive. Weak brands don’t. Another works as a brand lead agency across business, creativity and strategy, and occasionally even get our hands dirty in digital product development.
There is Another way to build brands in the digital age. The optimal process is a 4-phase model, starting with identifying the business problem to gaining consistent brand loyalty:
Know your business
Strong brands perform better. At Another we believe that creativity can solve business problems. That’s why all briefs start with a set of business goals based on data-insights, and a plan on how to proceed with your brand-initiatives. It’s in the space between business and creativity that great brands are build.
— Data-insights on brand perception
— Brand consultantcy
— Brand KPI
Build your brand
Strong brands have a strong purpose. With a Brand platform from Another you get a strategic and creative platform that connects your brand with consumers in the digital age. Through data insights, consumer trends and product-relevans, we help you find the direction for your brand, a set of business goals, and a purpose to build it from.
— Consumer and media insights
— Brand platform
— Brand identity
Tell your story
Strong brands tell great stories in any media. At Another we work without much respect for siloes or disciplines, only pursuing big brand building ideas that can inform storytelling, digital experiences and basically everything a brand does and says. Our creative solutions span from ideation to fully integrated campaigns, digital tools and PR driven ideas.
— Campaigns (Integrated, social, digital)
— Branded content
— Film production
— Media advisory
Gain brand loyalty
Strong brands prove their worth. It’s not enough to simply just tell your brand story, you have to prove it. After building your brand story, we actualise it and continue the narrative by adding value to your consumers’ lives. Added value like digital tools, loyalty programs, and e-commerce platforms, not only reinforce your brand’s purpose, but also builds brand loyalty.
— Digital Concepts
— Digital Prototypes
— Loyalty programs
— E-commerce platforms