Meet yourself drunk
Another way to prevent teenage binge drinking
Try telling a teenager that excessive drinking at a young age can cause illness like cancer in their 50s, and you can be sure they won’t listen.
To address that issue we helped the Danish cancer association find a new way to speak to teenagers by launching Alkotune, an app that gets you drunk in 3 clicks so teenagers could meet their own drunken embarrassing self. A perfect conversation starter for a target group who are more worried about how they look on Snapchat today, than their health when they get old.
The Alkotune app was launched in app store and Google Play, and was supported by a campaign on social media, with more than 5000 downloads.