Blue takeover

Another way to start a political conversation

What do the biggest Red party in Denmark do, when they want to show their support for the blue candidate in the American election?


To help Denmark’s oldest red party Socialdemokratiet show their support for blue candidate Hillary Clinton, we switched their 145 year old brand colour from red to blue on US election day. The colour change was made across all media for one day exclusively, supported by an important message: Tomorrow we’re red again.


The main media was a double page print ad in national news paper Politiken, that quickly spread via social media. It was picked up by other politicians, the news and was supported in Socialdemokratiets own channels.