The World’s Best Label.

Another way to revitalize an iconic brand

Carlsberg is celebrating its unique history with the global re-launch of six of its vintage labels, each telling a story of how the Danish beer company has been a first-mover in everything from long beards to international shipping.


The six Vintage Label bottles will each contain a unique story, coming to life with different content and activations. As part of the initiative we are inviting media and creative influencers to celebrate the Vintage Labels, manifested in a myriad of creative ways.