From KATALOG to Instalog
Another way to shop in the social media age
Ellos is Scandinavia’s biggest catalogue retailer. They wanted to reach a younger audience who has moved their source of inspiration from catalogues to social media. No place were influencing people more than Instagram.
So there you have it. The Ellos Catalogue became the Ellos Instalog.
The Instalog was hosted exclusively on Instagram, transforming the app into a readable catalogue, using the native tags to navigate and browse. The Instalog was curated by some of the leading Scandinavian tastemakers inspiring their followers with their favourite picks from the Ellos shop. A project that took the catalogue giant into the social age with amazing results.