The Selfie Collection

Another way to launch a smartphone

Launching the Microsoft Lumia 735 in four Nordic countries, together with 20 Scandinavian social influencers.


The Lumia 735, has been called the ultimate “Selfie Phone” due to it’s 5-megapixel front-facing camera. With the best selfie camera ever, we asked ourselves - if the quality of the Selfie gets better, then what about it's purpose?


Introducing “The Selfie Collection” a fashion collection with a twist. All shot with the new Lumia 735, by some of Scandinavia’s most influential bloggers. Each donating an item for an online auction, to help raise money against online bullying. A project where we proved that selfies can indeed be unselfish and even do good.