Virtual birthday invite
Another way to build a digital donation tool
New research from BØRNEfonden showed that the closer relationship between sponsor and child, the lower the churn.
In order to make even stronger relationship, we therefore created a new digital platform that combined highly intimate storytelling and a practical reminder of a sponsor child’s birthday, all happening in real-time.
This way we gave thousands of BØRNEfonden sponsors a personalised website where they could meet their sponsor child in Africa, and send them a birthday present.